How to avoid tourist traps (in Ålesund ?) (and what to do instead)
Visiting Ålesund is an unforgettable experience, but like any popular travel destination, it comes with its share of tourist traps. From overpriced souvenirs to rushed tours, it’s easy to fall into the usual pitfalls. Here’s how to make the most of your time in Ålesund while avoiding the common mistakes many visitors make.
1. Do your research before coming
Before stepping off the cruise ship or landing in town, take some time to plan what you actually want to see in Ålesund. Do you want to soak in the Art Nouveau architecture ? Hike up to Aksla Viewpoint ? Explore the fjords ?
This is especially important if you’re considering booking a tour. Many companies will compete aggressively for your attention the moment you arrive, offering tours on the spot. Their main goal ? Sell as many tickets as possible—sometimes without considering if it’s the right experience for you. If you research in advance, you’ll have a better chance of choosing a tour that aligns with your interests rather than being rushed into a decision.
2. Choose restaurants that are open all year round
Like many tourist-heavy destinations, Ålesund has restaurants that mainly cater to seasonal visitors. While some are genuinely good, others prioritize quick service over quality. If you’re looking for a truly local experience, seek out places that operate year-round. These are the spots where locals actually eat, meaning better quality, more authentic flavors, and a real taste of Ålesund’s food culture.
3. Check reviews… But don’t follow them blindly
A quick look at online reviews can save you from a disappointing meal or a low-quality tour. However, take them with a grain of salt. Some great places might have a few bad reviews from customers who had unrealistic expectations, while other businesses might have inflated ratings due to strategic marketing. Look for detailed reviews that explain why someone liked or disliked a place rather than just looking at the number of stars.
4. Be smart about buying souvenirs
Ålesund is filled with souvenir shops—and for good reason! Many visitors want to take home a piece of Norway. But not all souvenirs are created equal. Some shops sell cheaply made, mass-produced items from the other side of the world while branding them as “authentic Norwegian.”
If you want a meaningful keepsake, look for items that are actually made in Norway. Wool products, locally crafted art, and handmade ceramics are great choices that will last far longer than plastic Viking helmets or fridge magnets that fall apart in a week.
By keeping these tips in mind, you’ll avoid the common tourist pitfalls and have a more enjoyable, authentic experience in Ålesund. Happy exploring!
5. Venture beyond the tourist hotspots
While Ålesund’s town center and main attractions are stunning, many visitors miss out on some of the area’s true hidden gems. Instead of just following the crowds, take time to explore places that aren’t in every guidebook.
Hike to a lesser-known viewpoint. While Aksla is the most famous, places like Sukkertoppen offer equally breathtaking views with fewer people around.
Take a scenic detour. The nearby islands of Giske and Godøy are perfect for a quiet escape into nature, with stunning coastal landscapes and historic sites.
Visit small, local galleries and workshops. Ålesund has a vibrant artistic community, and exploring these spaces gives you a glimpse into the city’s creative heart.
By stepping off the beaten path, you’ll experience a side of Ålesund that most tourists never see—and it might just be the highlight of your trip!
